We provide advisory across the motorsport ecosystem, which is an asset class attracting increasing interest from private equity as it evolves from a fragmented, founder-led landscape into a set of scalable, highly profitable integrated platforms.

There is little doubt that PE ownership of Formula 1, helped inspire mid-market investors to explore opportunities further down the motorsport ecosystem. The Netflix Drive to Survive behind-the-scenes docuseries, has arguably added further popularity to the sport.

Over recent years PE firms and investment vehicles have been acquiring assets in karting, speciality engineering and manufacturing, race teams and race venues, forming attractive platforms. It is not difficult to imagine the sector in the mid-market supporting multiple billion-euro valuations over time. The future looks compelling.

Our perspective is informed by over a decade of direct experience within motorsport, supported by long-standing relationships across key stakeholders, including manufacturers, race teams and venue operators. We have developed an extensive network spanning both the industry and its investor base, enabling us to provide differentiated insight into market dynamics, competitive positioning and the role of capital in driving consolidation and growth.

Drawing on deep sector expertise and hands-on experience, we bring clarity on topics such as buyer and seller optionality for motorsport related assets, equity story positioning and valuation.